Founder Aimee Aleene started sewing at six years old. At the time her product line consisted of mostly Barbie accessories such as sleeping bags and mini skirts.
In college she minored in theatre and spent four years creating costumes for a variety of theatre productions. After college Aimee worked at Walt Disney World where her love of the "Show" and costumes continued to grow.
In 2002 she departed Disney to use her Economics degree and worked in banking for nine years doing everything from Business to Business Sales, Underwriting, Credit Administration to Marketing.
Aimee had her first child in 2011 and dusted off the sewing machine to fill a need in her own home - sturdy and attractive Burp Cloths and Paci Clips.
The line is expanding rapidly as Aimee's own needs are changing, she learns more about the industry, and consults with other parents, professional seamstresses and apparel designers.